Are you a brand or marketer, wondering how 3D digital art can play a key role in your marketing initiatives? 3D Digital Art offers unique opportunities to embrace consumers of tomorrow. 3D Digital Art allows endless creative freedom and brands to express a unique artistic voice. The recent pandemic and metaverse boosted its importance even more.
As a marketer, you may want to fine-tune your strategies as 3D digital art continues to grow as a strong attractive medium. In the blog, you will discover the following about 3D art:
What is 3D Design Art?
As the phrase conveys, 3D digital art is a form of art that is created digitally. In other words, using software on computers. It is a rising genre in art, due to its flexibility in terms of creation and imagination.
3D digital art allows digital artists to add detailed textures, custom lighting, and novel color palettes. Designers create realistic artistic works of objects, humans, or any other element with 3 dimensions.
The best part of this new art is the speed of modification. Artists can alter a small part of everything within a short time frame and effort. This instantaneous capability of 3D digital art is what makes it highly desirable for the dynamically turbulent marketing industry. Therefore, a look at its origins is a must before incorporating it into the next advertising strategy.
Origins of 3D Digital Art
A fusion of technology and artistic direction, 3D art’s origin dates to 1850s trying to build an illusion of 3D space. In the later years, Francois Willeme and Willy Selke created a basic 3D model from photographs taken from many angles. In the 1950s, artists and designers worked with mechanical devices and analog computers to create computer art.
The development continued in the coming decades, with output devices like a plotter, impact printer, and computers. With the rise of tech giants like Apple and Microsoft in the 1990s, it became easier to create digital art. Consequently, new software help artists in creating 3D artwork with heavy detailing and definition.
All due to the available software, digital artists are creating artwork that transcends imagination, time, and space. In addition to expanding the boundaries of creation, it also broke the limits. Through 3D digital art, artists are now connected to the world more than ever. And the same goes for the consumers as they can find the art style from anywhere around the planet.
Leveraging technology, 3D digital art has improved its way from a simple 3D model to sophisticated virtual spaces. With the latest trends, it can be said that the next era of digital art is intertwined with marketing and advertising.
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Why use 3D Digital Art for your campaign?
3D Art as a digital media plays a phenomenal role in four related yet different categories of the cyber ecosystem.
The Consumer
In recent years consumers have become the center of every consumption ecosystem around the world. The shift can be attributed to the increased availability of products from diverse sellers. Markets are constantly evolving due to the influence of technology, globalization, and environmental impacts.
Consumers, these days have varied opinions and preferences about the whole process of purchasing and consumption. Once viewed as a necessity, consumption has become a choice with an inclination towards certain brands. These brands garnering the loyalty of customers have all something in common- Creative expression through 3D digital art.
When a product is positioned creatively, it changes the consumers’ whole perception of it. In other words, they will see the product in a different and enhanced light. Also, certain psychological associations like happiness, excitement, or confidence can be bonded with the goods presented with an artistic direction.
Besides the technicality, the art surrounding the product in visual campaigns showcase solutions to consumers’ desires and imaginations. The artistic direction, itself makes consumers feel a part of the high-ended spectrum of consumption. A simple product can be transformed into a mesmerizing experience of sensations through 3D art.
The Brand
From the nucleus of commerce, brands are emphasizing the spotlight on the target audience. With many brands and unlimited products in the market, conglomerates have to strive to catch the shrinking customer’s attention. Thus, a simple display of products through photography on big and small screens isn’t working well.
Makers have to think past the effortless promotions of products and dive deep into the creative aspect of them. A straightforward solution, 3D digital art allows products to be introduced in a way that results in four elements.
A desire to buy. An emotional bonding. A new perception. A novel amusement.
The artistic aspect in such campaigns brings out the hidden perceptions of the product before, during, and after using it. Consumers line up for the brands for both tangible products and the intangible experience that entails them. As a result, brands not only enjoy a strong presence in the market but also a high return on investment on 3D campaigns.
As a result, 3D digital art offers a multitude of benefits to brands. They help them stand apart in the oversaturated market, save budget with limitless experimentation on the promotions, all while expanding their consumer base.
The Culture
Due to technology enhancements, every geographical area has two kinds of culture- global and local. While the global culture, influencing consumption binds all countries together, local culture sets them apart in terms of preferences and ideals.
Technology is at the roots of the flourishment of global culture. The world is connected more than ever and most likely all of Gen Z grew up closely. These tech-savvy consumers view everything from the lens of technology that brings both convenience and connectivity. Their consumption follows the herd as well.
3D digital art helps brands introduce their product, emanating a sense of globalization. These imaginative virtual spaces are beyond demographics which Gen Z are more likely to want to be a part of. The brightest part of these spaces is that they are a great medium of self-expression, which the lastest generation is highly eager towards.
While engaging with 3D art in the form of metaverse or digital fashion, they take their environmental consciousness into account. While fulfilling their need to be themselves, they are also being responsible towards the planet.
3D digital art also has endless room for personalization that resonates with the local cultures. This art of customization in the campaigns helps brands to focus not only on Gen Z but the previous generations that are close with their cultures.
The Artist Expression
At the core of 3D digital campaigns, a branded artistic expression plays a winning role that can take a brand to new creative highs. Brands often produce products with amazing benefits but fail to artistically present them to the audience. In addition, they fail to communicate feelings, experiences, and value of the goods and services with merely photographed adverts.
Through artistic direction in the campaigns, brands enjoy a renaissance in the market. They revive the declining interest in consumers by challenging them to explore, be inspired by the 3D art in their promotions. A new sense of excitement evokes in the minds of consumers when faced with something as noble as art in their consumption.
The artistic direction, together with technology adds meaning to the process of purchasing and consuming. To retain the consumers and bring a fresh outlook on products, 3D digital art is the only solution.
Consumers, when they come across 3D digital art campaigns, are usually enticed by the artistic direction in the product.
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Types of 3D Art
3D Models
The basic form to create a 3D Art Experience is 3D models. They are graphical representations of objects created on computers. Designers usually manipulated vertices, polygons, or edges to create the desired 3D object.
These models look very realistic in nature and designers can add elements like colors, textures with ease. 3D models are usually the starting points for the creation of more advanced art like digital painting or virtual photography.
Virtual Photography
A popular 3D asset creation method, virtual photography creates visuals as if they were taken with a real camera. But no camera or lenses are involved in this photography. In short, everything is created on computers using 3D models and software.
Traditional photography involves a lot of effort and time put together by a dedicated crew. On the other hand, virtual photography eliminates the need for crew or equipment. The right lighting, texture can all be achieved with the software and the output can be used across any digital channel.
Brands can create amazing product images with stellar backdrops in a less amount of timespan. This freedom and flexibility in the digital asset also allow labels to customize their promotions according to demographics. Also, as virtual photography created 3D content, consumers can view the product from any angle, aiding them in their purchase decision.
Areas of Application
Fashion
The realm of Fashion is all about art. With the capability of 3D art, the fashion industry can roll our collections in an unexpected artistic direction. Fashion designers can craft garbs whose designs defy physicality and imagination.
The creation of clothing is itself a kind of art. From a simple layer of protection, fashion has evolved to a state of pure artistic expression in daily life. It is an outlet for many kinds of expression- creative, cultural, and personal. Art that connects the creators and buyers.
3D art in fashion breathes the immeasurable passion of creators while allowing it to emanate consumer’s enthusiasm. When consumers look at clothes that reflect them, a sense of belonging buds in their hearts and an emotional bond in their minds. 3D garbs together with culture, not only transports buyers to the past but also into the future with imaginative designs.
These virtual garbs have many advantages, starting from unlimited designs to no overstocks to less to global reach. Also, brands can launch these clothes virtually using virtual models, which is one more bright aspect of 3D.
Labels can expand their creativity to their maximum limits through the 3D art of digital clothes and models. Everything connected to digital art comes together in full circle in the metaverse, where brands need digital garments and virtual models. With them, brands can do virtual launches and promotions in their digital stores.
E-Commerce
Another development backed by technological advancements is online shopping. E-commerce is hit due to many reseason-convenience, unlimited browsing, and less effort and time. With the benefits of online commerce, comes skepticism from users.
Due to certain incidents and accidents in earlier days of e-commerce, consumers are cautious about buying online. Marketers are doing their best to boost their online sales which come from around the world as opposed to physical stores. High-definition photographs were the first attempt at melting down the doubts. This effort lasted for a while until there has been a shift in the consumer and technology domains.
New 3D technologies like AR and VR call for more product detailing online. This digital content provides a 360-degree view of the product from every angle, presenting buyers with complete information. Also, these experiences make consumers feel the product in their hands in a virtual way. The product visualization pivots the purchase decision in the case of furniture, interior designs, etc.
Home Appliances and Interior Products
3D digital art extends its merit to home appliances and interior products. In the modern-day, designing homes has become mainstream and is considered a form of art. Customers look ferociously for the products that fit with their theme and vibes. Before moving up to the buying stage, they want to make sure it’s the right product.
In this case, the main challenge for marketers is making them believe their products are the perfect choices. 3D digital art helps marketers in achieving this realization in buyers. Home products in 3D spaces reflect and represent how a product can be a part of their future.
Through realistic visualization, products with a keen artistic direction are simply intriguing and hard to miss.
Therefore, 3D digital art possesses many advantages for creative design realms. They help them present unlimited 3D designs to the audience without actually contrasting them. Also, feedback collection and modification are quite easy with 3D digital art.
Beyond the obvious benefits of 3D visual art, designers can experiment ceaselessly, pouring in their inspirations and imagination. 3D art in conjunction with design industries is going to be huge as slowly the virtual world is building.
If you’re from any of the above industries, the below guide is a must for your next promotion!
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3D Digital art is essential for creative industries in fashion to bring out their strong storytelling through visuals.
3D Art for Marketing and Advertising
Display Assets and Devices
More than half of the global population uses social media. All kinds of content overload every major platform every day. In addition to declining attention span, they are looking for content that is fresh and inspires them while also representing them. This is a very tricky puzzle where brands have to put in two points of view- buyers’ and brands.
3D digital art just contains the right tool that marketers can use to their benefit. The visuals created by 3D technology are beyond one’s imagination and expectations. As boundaryless it is, brands can make visual content that pulls out the evaporating attention from the consumers. The artistic direction in the imagery reflects both brands’ and consumers’ inspirations, goals, and ideals.
3D digital in conjunction with social media goes everywhere- Instagram, Facebook, Twitter, or Weibo. Therefore, Marketers looking to bring in more loyal followers on their social touchpoints can greatly benefit from 3D digital artwork.
In recent times, Digital signage is gaining popularity due to 3D content playing on them. These gigantic display billboards amuse the passersbys’ with visual content that is not possible on the screens. In the most unique way, brands can capture the attention of viewers through the digital art played on the display screens.
Virtual Spaces and Metaverse
From fashion labels to tech companies, everyone’s eyes are on the metaverse’s potential to change every aspect of human life. Created on computers, virtual spaces like metaverse are 3D spaces that do not exist in real life. The main characteristic of these spaces is that they strikingly resemble the real world in terms of operations.
It is now possible to shop, play, walk around through virtual characters in cyberspaces. A new market is now open for brands to establish and make their mark. This requires the creation of virtual stores and launches, and 3D links them all together. 3D technologies like AR and VR experiences run metaverse and other spaces.
Despite its novelty, brands are giving their full effort for their virtual presence. To stand out from the others, brands have to create virtual stores that have their unique artistic direction. It has to become a part of the brand identity, representing it entirely.
VSLB- Through Art and Technology
The continuous exposure to visual media dilutes the attention of consumers, making it hard for marketers to grab their attention However, VSLB has created a seamless way of desensitizing the buyers through impeccable artistic direction and 3D technology. We create artistically-driven tailor-made campaigns for your brand that inspires your consumers right from the screen.
If you’re looking for building unbreakable connections with your customers, contact us today for creating 3D digital art campaigns. Please visit us here if you still have any questions.
