VSLB's interior designed 3D Virtual Space for LG Signature

Interior Design: The Philosophy Behind Stunning Virtual Spaces for Products

To realistically showcase products and dazzle your audience, interiors with a flawless environment are fundamental. Interiors created in 3D Virtual Spaces reinforce the message and essence of a brand. 

By presenting an environment that reflects a brand’s personality and vision, a product’s general imagery improves significantly. Boosting the aesthetic value of a space can also improve the consumer experience.

The process behind an impeccable interior design in a 3D Virtual Space comes along with specific design elements. Hyper-realistic representations enable control over details, allowing designers to fully convey the campaign purpose.

 

Meanings Behind Virtual Spaces & Interior Design

In addition to following the basic principles of interior design, such as balance, harmony, color, and unity, concepts are developed according to the target market and the audience’s behavior. Inspiration for a virtual environment must narrowly align with the brand’s identity, trends, and campaign goals.

Theme

To determine the theme of a campaign, brainstorming and in-depth research are crucial. This process will help identify styles and sources of inspiration. Themes will majorly influence the different types of advertisements, marketing tactics, and overall patterns that will unfold throughout the campaign. Make sure you love the theme!

Objects

Furniture and extra objects can provide an overall style and feel of the space. Although, in terms of interior design, objects add personality and character. Therefore, it is necessary to choose them specifically to preserve harmony with the rest of the interior.

Product Visualization

Showcase a product in a tailored environment and reflect brand identity to drive customer loyalty and brand recognition. To complete its visual representation, background elements and product details need to take place affordably.

Costumers prefer to view a product from every angle. American computer user interface, Nielsen Norman Group, found in a case study that consumers were better informed after viewing clear, high-quality product images. Furthermore, product visualization helps them “see” and extrapolate what the features could be.
Besides, placing a product in an impeccable space allows customers to feel more curiosity and impact.

 

Brands Using Virtual Spaces to Inspire Audiences

To create a valuable space to enhance a product image, the vision and mission have to be reflected in a brand’s overall visual content.

The creative briefing, exhaustive research, and concept development are the main stages of the 3D design process. A Virtual Space taps into customers ‘ perception fueling emotions. In recent years, certain brands have sought in 3D Virtual Spaces an opportunity to improves their visual content by showcasing products with a unique environment.

Virtual Spaces are especially requested by electronic brands.

Example:

LG Signature

LG’s premium brand combines the greatness of simplicity with a sophisticated and unsurpassed design, thus redefining the concept of technology.
LG Electronics have embraced 3D Virtual Spaces to promote their products. Some of their campaigns use interiors patterns and follow specific concepts. For some of their latest social media campaigns, they have focused on cities and their characteristics to design interior spaces.

The Importance of Interior Designs Principles to  Create Impactful Virtual Spaces

Ambiance has the power to exemplify the brand’s persona to the target customer. Hence, captivating your audience with harmonious spaces to improve product imagery is a marketing strategy with full potential. The application of interior design principles will remain an essential process to create impeccable environments, where brands can showcase their products and identity.

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