Ralph & Russo x VSLB for their 2020 Semaine de Haute Couture

Fashion Design Software: Tools That Enhance A Designer’s Creativity

The fashion design process is defined as the art of applying design, aesthetics, creativity, and uniqueness to clothing and its accessories. Designing a garment begins with concept ideation and continues with its production. The process itself can be complex, but the emergence of innovative fashion design software has offered designers several advantages to materialize their ideas.

To create high-quality prototypes, brands seek effectiveness and functionality when choosing fashion design software. With the right program, taking creative sketches from paper to digital renders can prove beneficial. The most popular tools have various purposes and provide greater flexibility and ease in exploring design alternatives. These programs offer everything from pattern-making to fabrics and a few other essential functions.


Top Fashion Design Software in the Market


In the fashion industry, innovation and trends come along with the constant evolution of their basic practices. Thus, some lead programs hold notable aspects that are based on a digital fashion designer’s perspective.



With an intuitive interface and video tutorials for users, CLO 3D allows an artist to run endless simulations to craft patterns, styles, and designs. Moreover, 3D remains an excellent method to get realistic visualizations of products, fits, and silhouettes.

There are around 23 fabrics options, but designers can customize new ones.

Marvelous Designer

This fashion design software specializes in creating 3D virtual clothing — everything from basic shirts to elaborate and complex dresses or suits.

Marvelous Designer makes the fashion design process more approachable with its comprehensive options and realistic renderings. It even makes it possible to work on the texture of clothes, details, or accessories.

Additionally, it is compatible with other 3D software such as 3DS Max, Maya, or ZBrush.

Wild Ginger Cameo

Wild Ginger Cameo is an apparel pattern development software for professionals pattern-makers. Accordingly, designers can craft custom creations or create a design for mass production of standard size. This program’s uniqueness lies in is its effectiveness in drafting, editing, and developing technical specifications for patterns.



An imposing design tool that specializes in texturing and painting. Its advanced functions and experimental interface make ZBrush a highly requested program in digital fashion design. Thus, it mainly targets experienced users.

ZBrush is top-ranked by designers for its impressive renderings. Its features allow customizable tools to shape, texture, and paint virtual clay in a real-time environment.


Adobe Illustrator

Over the years, Adobe Illustrator’s high performance has made it one of the best software for pattern-making. It also covers all facets of digital fashion design, including sketching and illustration.

This software enables artists and designers to create professional standard vector graphics. It has tools that aim at a wide range of strokes, shapes, and patterns along with freehand or assisted drawing functionality.


Trends Shaping Digital Fashion Design

Digital fashion design continues to inspire brands and consumers. Consequently, fashion businesses are using the latest technology trends to leave an impact on their audiences.



Brands seek to understand customer preferences and shopping behavior to create products that meet their demands. Hence, levering data on consumer trends can help brands create pieces that more likely to be purchased.



Digital clothing drastically reduces the negative impact on the environment. In fact, large retailers with physical products can benefit from digital fashion even without changing their main offerings.

PUMA partnered with lead digital fashion house The Fabricant to create a capsule collection called “Day Zero” with a low environmental impact. In addition, this campaign embraces a concept that eliminates procedures like sampling, handling, and additional logistics.

Puma’s digital campaign collaboration with The Fabricant

Virtual and Augmented Reality with Fashion Design Software

Besides shopping experiences, VR and AR technologies are being used by companies to attribute a piece of the design process to consumers.

Softwares like EFI Optitex have dramatically boosted the expensive and time-consuming process of finding a suitable fit. Further, this digital fashion design software has facilitated taking essential design components, such as flat sketches and technical patterns, and transform them into simulated 3D renderings. This allows users to instantly adjust cutting, loosen the fit, and make all necessary adjustments in real-time.

The Non-stop Improvement of Fashion Design Softwares

Witnessing the constant changes in technology and its influence on fashion, future designers will deal with a high-level combination between the physical and digital world, uncovering and creating new ways of transforming the design process.

More design alternatives will continue emerging, as well as fashion design software, techniques, and trends as the world continues to change.

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