It is estimated that over 2.14 billion consumers around the world buy goods and services online. Therefore, many companies are looking for the best and most creative design form of 3D product rendering to attract online consumers. Also, 3D product rendering offers a unique opportunity to visually engage with a product before creating it. 3D rendered images have usability without having to pay for video productions and product photoshoots which can cost thousands of dollars.
This is why so many companies are looking into 3D product rendering instead of traditional photography which can be limited. Traditional photography is expensive because you not only have to hire a photographer but also find the right lighting environment and scout for the right location.
Technology has advanced so much that 3D product renders can’t be distinguished from the real product and are flawless at any angle. Therefore, 3D rendered images have practically replaced traditional product photography and studio sessions in industries such as fashion, beauty, furniture, real estate, jewelry, and more.
Creative designs not only does it enable brands to be more flexible and innovative with their content, but it also allows them to reach more customers.
3D Product Rendering 101
Before we get into the 3D product rendering process, we need to understand the overall basics of 3D creative design. 3D visualization is sometimes referred to as product rendering. It requires some 3D technology to digitally draw products or view and manipulate existing 3D models.
This is great because you will have a digital version of the product you are planning to design, advertise and sell. Before you would have to use your imagination or draw it out on paper. Therefore, 3D product rendering is the process of creating an image using computer software.
Typically, the goal is to create a photo-realistic image like the one below and the product can be placed in any kind of environment.
Why Brands Need 3D Product Rendering
3D product rendering comes in useful in the conception of a product. It can save a lot of time and everyone will be on the same page regarding the product’s design because they will be able to visually see it on screen.
Therefore, it is perfect for repeated updates to marketing strategies, changing background elements, and product colors/decorations quickly in an affordable manner. 3D product rendering offers a lot more detail than 2D drawings or hand-drawn sketches. It was common to use 2D versions for patent applications, manufacturing designs, marketing campaigns, and IR decks in the past
However, now more brands are using 3D product visualizations for a more complete visual representation. It also gives companies the added benefit of launching their promotional campaigns in advance of creating the actual prototype.
3D product visualizations are great for consumers as well. With 3D rendering, products can be shown in a full range of available options for online customers. They can change the color and design until they find the right version they want.
The endless possibilities to feature a product with 3D rendering also provides a better buying experience for the consumer. Therefore brands can increase their digital inventory with a single 3D rendered product.
Finding the right visual is important for any company that targets consumers and any brand would want to do so with the right concept. By placing the rendered the product into a tailored environment, which reflects the brand, they drive customer loyalty and brand recognition. The 3D product rendering process allows for constant analysis to find the right look and any potential mistakes.
In addition, designers will get a chance to get a better understanding of product functionality.
Turning Concepts and Ideas into Reality
In a digital era, brands need to increasingly stand out against competitors and have to innovate their ideas to stay relevant. From imaginary landscapes and spaces to unusual textures and surreal objects, 3D product renders provide a limitless playground for creative design. It’s an ideal tool to create immersive stories for customers using aesthetics and visuals.
While traditional campaign shootings are restricted, 3D rendered images allows creators to turn any illusion or fantasy into reality. Additionally, due to its time efficiency of the process, companies are enabled to shorten the time it takes to produce new content.
A Complete Guide to 3D Product Visualization and Design
Step 1 – White Space vs Contextual
The first step is to decide which 3D product rendering you want to do. Those that have shopped on Amazon will have seen products showcased in front of pure white backgrounds.
These are known as White Space Visualizations. There is also contextual visualization which focuses on a specific visualization environment where the product will be displayed.
Step 2 – Generate a Basic 3D Model
Every 3D rendered image starts off with 3D modeling. It is a general 3 dimensional model in virtual reality. Then the product will be textured in the specific requirement to look alike the real physical product.
Remember this image will only exist in digital form. Your basic 3D model should have a point of view that showcases the product in the most comprehensive and informative way.
Step 3 – Find an appropriate background
For white space visualization, you can skip this step. However, for contextual visualization, the background is vital to show the realism of the product.
Find a realistic background that does not take the focus away from the product. For example, backgrounds can be interior setting or fantasy-like settings. It can be a creative design tailored to a brand and their marketing goals.
Step 4 – Add Light and Shadow
Adding light and shadows to a 3D product is a form of art. This composition of light and shadow will play a major role in creating the mood for the consumer. A 3D designer needs to understand how to use lighting to set the right setting for a product.
Ideally, the 3D scene should show lights and shadows similar to a real-life setting. It is good to search online for images of how sunlight and artificial light interacts with certain products. An experienced 3D design artist will know this via memory.
Step 5 – Add Texture
Adding texture to the product will bring the product to life. This will be the stage where the product starts to look realistic.
3D designers can now add small imperfections that fully sell the realism of the 3d rendered images. They can test a wide range of textures with minimal effort. How much texture you can apply to a product depends on the software you are using.
Step 6 – Add Color
This is one of the best aspects of 3D product rendering. You can change colors, textures, and materials virtually which allows you to test various different product editions. This also makes the campaign production a very easy and uncomplicated process .
Instead of taking pictures of a collection of different color patterns, you can digitally add different colors to your 3D rendered images in a matter of minutes.
Step 7 – Render the Image
The rendering process can take anywhere from seconds to several days. It all depends on how much detail a particular image has. The more complex the image the longer it will take.
The process of rendering is done all by the computer. Many 3D rendering companies use a cluster of computers called render farms to render the image as quickly as possible.
After the rendering process is over. You will be able to download the image in your desired format. For the web, images should be in medium jpg format while print images should be in high-resolution.
Finding the Right 3D Creative Studio
While it is highly beneficial to learn 3D product rendering. Many businesses might want to outsource the work to an established 3D creative studio. The 3D design studio will be able to manage the work and complete it accurately and within your timeframe. When it comes to finding the right 3D creative studio, it all depends on what your need is.
Do you need 3D rendering for a particular product? Or do you need it for a home/building? Interior design?
3D rendering companies specialize in different skill sets from simple product visualization to specialized advertising campaign services, so make sure you do your research by visiting their site and checking out their work. We recommend choosing a company that specializes in hyper-realistic results and focuses on understanding your brand.
Want to find more great insight into both 3D and marketing with it, from 3d creative design experts?