3D Product Rendering Process from a Creative Studio

Sarah Philomena Schmidt

Sarah Philomena Schmidt

"I consult with creative brands, using innovation, 3D tech, and art to transform brand communications, creating impactful customer journeys that drive business growth."

3D Product Rendering

It is estimated that over 2.14 billion consumers around the world buy goods and services online. Therefore, many companies are looking for the best and most creative design form of 3D product rendering to attract online consumers. Also, 3D product rendering offers a unique opportunity to visually engage with a product before creating it. 3D rendered images have usability without having to pay for video productions and product photoshoots which can cost thousands of dollars.

This is why so many companies are looking into 3D product rendering instead of traditional photography which can be limited. Traditional photography is expensive because you not only have to hire a photographer but also find the right lighting environment and scout for the right location.

Technology has advanced so much that 3D product renders can’t be distinguished from the real product and are flawless at any angle. Therefore, 3D rendered images have practically replaced traditional product photography and studio sessions in industries such as fashion, beauty, furniture, real estate, jewelry, and more.

Creative designs not only does it enable brands to be more flexible and innovative with their content, but it also allow them to reach more customers.

To quickly find information, click on the below bullet points.


Understanding 3D Product Rendering 

Before we get into the 3D product rendering process, we need to understand the overall basics of 3D creative design. 3D visualization is sometimes referred to as product rendering. It requires some 3D technology to digitally draw products or view and manipulate existing 3D models.

This is great because you will have a digital version of the product you are planning to design, advertise and sell. Before you would have to use your imagination or draw it out on paper. Therefore, 3D product rendering is the process of creating an image using computer software.

Typically, the goal is to create a photo-realistic image like the one below and the product can be placed in any kind of environment.


Why Brands Need 3D Product Rendering

3D product rendering comes in useful in the conception of a product. It can save a lot of time, and everyone will be on the same page regarding the product’s design because they will be able to visually see it on screen.

Therefore, it is perfect for repeated updates to marketing strategies, changing background elements, and product colors/decorations quickly in an affordable manner. 3D product rendering offers a lot more detail than 2D drawings or hand-drawn sketches. It was common to use 2D versions for patent applications, manufacturing designs, marketing campaigns, and IR decks in the past

However, now more brands are using 3D product visualizations for a more complete visual representation. It also gives companies the added benefit of launching their promotional campaigns in advance of creating the actual prototype.

3D product visualizations are great for consumers as well. With 3D rendering, products can be shown in a full range of available options for online customers. They can change the color and design until they find the right version they want.

The endless possibilities to feature a product with 3D rendering also provides a better buying experience for the consumer. Therefore brands can increase their digital inventory with a single 3D rendered product.

Finding the right visual is important for any company that targets consumers and any brand would want to do so with the right concept. By placing the rendered the product into a tailored environment, which reflects the brand, they drive customer loyalty and brand recognition. The 3D product rendering process allows for constant analysis to find the right look and any potential mistakes.

In addition, designers will get a chance to get a better understanding of product functionality.

Turning Concepts and Ideas into Reality

In a digital era, brands need to increasingly stand out against competitors and have to innovate their ideas to stay relevant. From imaginary landscapes and spaces to unusual textures and surreal objects, 3D product renders provide a limitless playground for creative design. It’s an ideal tool to create immersive stories for customers using aesthetics and visuals.

While traditional campaign shootings are restricted, 3D rendered images allow creators to turn any illusion or fantasy into reality. Additionally, due to its time efficiency of the process, companies are enabled to shorten the time it takes to produce new content. 

A Complete Guide to 3D Product Visualization and Design

Step 1 – White Space vs Contextual

The first step is to decide which 3D product rendering you want to do. Those that have shopped on Amazon will have seen products showcased in front of pure white backgrounds.

These are known as White Space Visualizations. There is also contextual visualization which focuses on a specific visualization environment where the product will be displayed.

Step 2 – Generate a Basic 3D Model

Every 3D rendered image starts off with 3D modeling. It is a general 3 dimensional model in virtual reality. Then the product will be textured in the specific requirement to look alike the real physical product.

Remember this image will only exist in digital form. Your basic 3D model should have a point of view that showcases the product in the most comprehensive and informative way.


Step 3 – Find an appropriate background

For white space visualization, you can skip this step. However, for contextual visualization, the background is vital to show the realism of the product.

Find a realistic background that does not take the focus away from the product. For example, backgrounds can be interior setting or fantasy-like settings. It can be a creative design tailored to a brand and their marketing goals.


Step 4 – Add Light and Shadow

Adding light and shadows to a 3D product is a form of art. This composition of light and shadow will play a major role in creating the mood for the consumer. A 3D designer needs to understand how to use lighting to set the right setting for a product.

Ideally, the 3D scene should show lights and shadows similar to a real-life setting. It is good to search online for images of how sunlight and artificial light interacts with certain products. An experienced 3D design artist will know this via memory.


Step 5 – Add Texture

Adding texture to the product will bring the product to life. This will be the stage where the product starts to look realistic.

3D designers can now add small imperfections that fully sell the realism of the 3d rendered images. They can test a wide range of textures with minimal effort. How much texture you can apply to a product depends on the software you are using.


Step 6 – Add Color

This is one of the best aspects of 3D product rendering. You can change colors, textures, and materials virtually which allows you to test various different product editions. This also makes the campaign production a very easy and uncomplicated process .

Instead of taking pictures of a collection of different color patterns, you can digitally add different colors to your 3D rendered images in a matter of minutes.


Step 7 – Render the Image

The rendering process can take anywhere from seconds to several days. It all depends on how much detail a particular image has. The more complex the image the longer it will take.

The process of rendering is done all by the computer. Many 3D rendering companies use a cluster of computers called render farms to render the image as quickly as possible.

After the rendering process is over. You will be able to download the image in your desired format. For the web, images should be in medium jpg format while print images should be in high-resolution.




Finding the Right 3D Creative Studio

While it is highly beneficial to learn 3D product rendering. Many businesses might want to outsource the work to an established 3D creative studio. The 3D design studio will be able to manage the work and complete it accurately and within your timeframe. When it comes to finding the right 3D creative studio, it all depends on what your need is.

Do you need 3D rendering for a particular product? Or do you need it for a home/building? Interior design?

3D rendering companies specialize in different skill sets from simple product visualization to specialized advertising campaign services, so make sure you do your research by visiting their site and checking out their work. We recommend choosing a company that specializes in hyper-realistic results and focuses on understanding your brand.




Want to find more great insight into both 3D and marketing with it, from 3d creative design experts?

Find more on our blog. Or take a look at our portfolio for our latest projects.


Here we answer to some of your questions regarding our 3D Solutions. If you are missing any information we gladly answer any further questions by email.

Are you still creating your visual content in a complicated physical photoshoot? 

Are you constantly behind schedule and in a rush? 

Serving so many marketing channels and outlets is a big hassle? 

Do you want premium visual experiences that your customers and GenZ audiences love? 

Do you want to be innovative and artistic? 

If the answers are YES, you want to consider VSLB Virtual Spaces.

Consumers of Tomorrow interacting on their digital devices have a short attention span. They also need constant inspiration. Therefore conventional product campaigns don’t work anymore. Your regular time constraints and delivering various digital experiences need content production methods that are amazing and economically beneficial for your company.  Studio shoots have become harder to realize, and why not do it virtually? And save yourself the hassle of finding a location? 

Unlike creating your campaign visuals in a real space, virtual spaces created with 3D software allow the following:

  • Modify your visuals until a day before launch
  • No set goes to waste 
  • There are no physical restrictions to creating your campaign 
  • It is very cost and time effective for various industries 
  • Create any visual campaign of your product Images, Videos, VR Experience ina virtual studio space


The most amazing about virtual spaces is that they are so versatile and can be used for many different solutions while creating only ones. 

You will be able to consistently create the most impressive visuals of your product without any hassle and with flexibility. 

No matter what industry you are coming from, we are able to visualize your 3D Digital Fashion pieces, Home Appliances, Beauty products, Accessories and  any kind of high fashion product in a 3D Virtual Space. 

  • A 3D Model of your product as obj. of fbx. file
  • If you do not have a model we provide product modeling starting from 700$ USD 

A Virtual Space is used to create the following experiences for evolving consumers and inspiring brands. These are the files which are delivered to you at the end of a project. 

  • 4K Images of your products in interior lifestyle virtual spaces, abstract or plain studio spaces 
  • A Moving Image to showcase minimal movements or functions of your product
  • A Video Campaign of your product in full HD
  • Digital Signage Videos with forced perspective
  • It can be entirely set up as VR E-commerce Experience

We break down the cost in 3 production phases: 

  1. Concept and Design Cost of Virtual Space including a PDF presentation of your unique and tailored 3D Space. The PDF includes Sketches, Styleframes, Storyboarding, Product Showcasing Details.
  1. 3D production cost (3D Modeling of Space, Product, 3D Assets, Lighting, Animation settings) 
  2. Rendering of Images, Animations 
  3. Post-production Image and Video Optimization


Every project is different, therefore we quote according to the specific output and work scope for each project.  The project will be conducted in the above order.

To provide you quickly with a quote, simply answer the below questions and mail the answers to us. Alternatively, we can set up a call to take you through it and define the scope together. 

Do I want my products to be showcased in an Interior, In an Abstract Environment, or in a Studio Set? 

  1. Do you want Images or Videos? 
  2. Do you want a VR Tour? 
  3. Do you want everything Images, Videos, and a VR Tour?
  4. How many products do you want to showcase?
  5. How many Spaces do you wish us to design?  By the way, you can choose to only request one design theme for your digital space, but we can create several virtual spaces with one design concept.
  6. How many Images or Animations? 
  7. How many assets of your products need to be modeled in 3D? 
  8. How long is the animation going to be?
  1. Firstly we sit down with you and hear you out. We usually ask you a set of questions: What do you want to achieve? How is your target audience? Where are your customers based? Where will the campaign or Virtual Experience be launched? 
  2. Often, customers give us a visual direction with their mood boards and reference images. But if you don’t have any references, no worries. We got you!
  3. Then we go ahead and create a concept for your space delivered in a presentation to you
  4. Then we enter the modification phase, where we change and modify as per your requestas promised. We always consult throughout the process regarding all design choices.  
  5. And finally, we finalize the output, and you are ready to launch. 
  • Visuals in the Studio Space take 1.5 Days.
  • Visuals in the Abstract
  • Animations of 15 secs take a week 
  • VR Tours take up to a Month
  • 3D Asset Creation takes up to a week

All timetables are subject to change may the client express special requests. Previews can be provided within the designated time from the point of receiving the 3D model of the product either from the client or been built by VSLB. The production period here represents the average turnaround time. 

We are delighted to consult you regarding our solutions personally. Email us to schedule a call. 

For project inquiries e-mail us at  [email protected] 

For press inquiries e-mail us at [email protected] 

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Download the Guide

Gain a complete picture of your product in the metaverse and its co-existence with your brand.

Download the Guide

Gain a complete picture of the metaverse and its co-existence with your fashion brand.

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Gain a complete picture of your product in the metaverse and its co-existence with your brand. Revolutionize your Digital Initiatives.