Digital fashion is revolutionizing the fashion industry. Photo by @hobopeeba.

Digital Fashion Companies Revolutionizing The Industry

Ever wondered about brands that are embracing digital fashion? You’d think it would be local or very few brands that are creating their virtual garbs. This is where your brand as a whole is going wrong. Global and century-old luxury brands like Gucci, young but futuristic companies like Hanifa, together with a 3D inspirational studio, like VSLB, are creating stunning virtual garbs.

And why not? The profits that digital apparel creates are not just commercial. Thye provides emotional and environmental benefits to both brands and consumers. Here is a small sneak of them put together for your brand. We, as a 3D creative studio has collaborated with luxury brand, Ralph and Russo for their 2020/21  fall/winter collections and you can see the results for yourself.

  • A total of 202000 visitors with 490000 unique page views during the campaign.
  • The brand has received a total of 19.4 million views from its audience.
  • Overall, the campaign alone has created a media impact value of 65.1 million US dollars.

One campaign. Few Digital garments. One virtual model. Impact in million US dollars. This is both the truth and the future of Fashion.

How can digital clothes help your brand? Download our FREE guide below to know the answer!

Technology and Fashion

Technology trends are reshaping the fashion industry during the digital era. The emergence of NFTs and the booming popularity of metaverse further solidify the status of digitalization in the coming years.

From the design process to marketing and advertising, digitalization improves the perception and consumption of fashion. Therefore, the emergence of digital fashion companies or departments represents the future of the industry.

The approach of customers to social media networks means instant access to the latest trends. Therefore, many major brands take meaningful steps to integrate technologies into various marketing strategies. Those technologies are Artificial intelligence, augmented reality, and 3D avatars to enhance customer shopping experiences.

For such reasons, luxury fashion brands have leaned into digital channels to generate revenue and establish a better online presence. So should your brand if you want to lead the industry.

Top 5 Digital Fashion Brands Revolutionizing the Industry

Some iconic brands have led the evolution of virtual fashion through innovative campaigns to incentivize their products.

Digital clothing is the design of fashion pieces for humans and avatars alike for virtual platforms. Moreover, digital fashion companies embrace the development of virtual clothing through realistic and impactful advertising.

 The Fabricant

The Fabricant is a pioneer of virtual fashion since 2018. The brand defines itself as a “fashion house that leads the industry towards a new digital clothing sector.” With the rise of this trend, The Fabricant has grown in popularity, especially with the recent launch of its first Haute Couture dress valued at $9,500.

“Iridescence” is a digital piece designed by virtual artist Johanna Jaskowska who also developed one of the most used futuristic filters on Instagram called “Beauty 3000.”

The Fabricant currently holds a strategic position. Its main goal is to achieve an immediate conversion from traditional fashion to a digital model.

Hanifa

The contemporary brand is changing the game. Lead designer Anifa Mvuemba debuted a look at the future of catwalks in a post-pandemic world. The use of 3D virtual models was the most relevant resource.

Hanifa is a pioneer of virtual fashion shows. Thus, Mvuemba, whose previous designs have been modeled by celebrities like rapper Cardi B, mentioned during an interview with Teen Vogue that going digital was a primary goal, even before the onset of the pandemic.

This event took place on Instagram through a live transmission. Pink Label Congos collection featured pants and dresses with vibrant colors and was described by viewers as the future of runway fashion.

Gucci

The luxury company took significant steps to transform its high fashion products into digital means. Beyond the brand’s presence on social media, Gucci invested in full functionality linked to digital assets, such as enhancing shopping experiences and creating virtual clothing.

The Italian brand has taken significant steps toward its growth in the virtual market. For example, another step has been the release of a pair of virtual sneakers available for purchase on Gucci’s mobile app. This includes a virtual changing room enabled by AR technology.

Gucci has previously explored other digital ventures too. Their earlier attempts similarly presented digital clothing for games like Pokémon Go, Sims 4, Drest, and Roblox. To further stress the growing need for digitalized experiences, it has created Gucci Garden where buyers can experience it through a virtual reality tour.   

Recently, it has announced ‘Gucci Grail’, an NFT project with 10KTF where its digital assets will be traded as non-fungible tokens.

Moschino

Moschino revolutionized the process of digitalization in the fashion industry when it launched a collaboration with the virtual game “The Sims” to promote its collection.

The brand further extended its collaboration with The Sims, the Italian brand released a collection of virtual clothing for Freezer Bunnies — a recurring joke in the game. In the game, players can dress the avatars in Moschino pieces.

VSLB – A 3D Creative Studio

VSLB is an artistically-driven 3D Creative Studio specializing in creating virtual environments and Digital Fashion Visualization for Global Fashion Brands. Our studio is primarily known for its ultra-realistic 3D visual experiences and has worked with various brands in the fashion retail industry. Our team lined up with the digital architecture and storytelling experts who come with their design skills and also their insights as consumers. 

VSLB’s mission is to blend the virtual with the real world immersing consumers with AR and VR Experiences, and Visual Campaign production in 3D. We bring together the power of artistry and the latest technology trends in creating memories that are loved by brands and buyers.

Want to know how and why we create Digital Fashion? Download our FREE guide below and get your answer!

The above Video is a  garment designed and digitized by VSLB Inc. Lead 3D Artists. The Environment is designed by our Artistic Director and animated by VSLB talented Motion Artist. 

How Your Fashion Brand can Co-Exist with Digital Fashion

The achievements of going digital with your brand will have a significant impact on the future of the industry. Due to the crisis and pandemic restrictions, the appearance of virtual events has caused digital fashion to gain momentum.

Major Brands experience a significant impact on their sales globally. As a result, Fashion Brands need to stay agile and reduce different expenditures to adapt to the current uncertainties. Hence, Digital Fashion can be a significant advantage in various areas. Production, Visualization, and Marketing Campaigns can all be created digitally and remotely by Studios such as VSLB in no time. 

Finally, your Global Brand can now tap into the metaverse to diversify its income stream allowing digital to co-exist with real-world products

Check out our detailed FREE guide to get started with your high-end digital fashion campaign in the metaverse. 

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