Digitalization Fashion Industry’s Virtual Fashion Process

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Do you have an amazing plan for your digital fashion creation that pulls in customers and sales? If not, you should make it right now. Consumers are all about digital garbs these days, even though they have been around since 2018. Thanks to the pandemic, the digital fashion industry got a boost in 2020. So much that a Dutch design company sold a one of a kind virtual fashion piece for $9,500

With all the hype, luxury brands have begun designing digital clothes for their new innovative marketing campaigns. Which in all ways, makes sense for the key stakeholders- consumers, the planet and the brand. You can understand everything in just one instance we’ve got for you. Our 3D creative studio, VSLB created stunning virtual clothes for the leading luxury brand, Ralph & Russo for their FW 20/21 collection and the following numbers speak for our campaign’s success.

  • 202K visitors
  • 490K page views
  • Total audience of 19.4 million views
  • MIV (Media Impact Value) at 65.1 million US dollars.

Digital fashion isn’t simply turning sketches of looks into real images. They embody the futuristic imaginations of brands that want to inspire their consumers through the adverts. Distinct from physical clothing, digital clothing and their campaigns convey the genuine emotions of the brands to the loyal consumers without the need for actual clothing or elaborate photoshoots Consumers are in love with the digital garments already.

Yes, the digitalization fashion industry is growing at a super pace. And now it’s your turn to digitize your brand to the likes of current consumers. Keep reading and you’ll learn how to get started on crafting your first digital fashion collection!

Digital Fashion Industry at a quick glance from the guide below!

Virtual Fashion – An Eco-Friendly Alternative

Are you looking for a solution that brings out your brand’s wholesome creativity while being sustainable? We’ve got you covered, but let us first take a quick view of the problematic scenario caused by physical clothing. There are millions of influencers that buy a piece of clothing to wear just one time for their photographs. Trends come and go very quickly in the industry. Virtual fashion is a quick fix to all these issues of fads and wastage.

Besides, it opens up a lot of room for designers, influencers, and brands in terms of creativity, pushing boundaries like never before.

Digital Clothing also allows designers to test new materials that are not usually used in the real world. You can experiment with materials like wood, diamond, liquid silver or even fantasy materials like dragon skin or unicorn belts! In 3D, brands like yours can try a variety of different styles without having to actually produce the clothing yet. In other words, this is the right step for you to take in moving up to a more sustainable supply chain by using virtual fashion.

Virtual clothing puts a full stop to the major issues of overproduction and overconsumption in the fashion industry. It’s a huge opportunity for you to make fashion a lot more eco-friendly and work towards changing the fact that the fashion industry is the 2nd biggest polluter in the world

Therefore, virtual clothing is the one perfect solutions for all your needs- creativity, sustainability, bringing down overstocks costs and many more. So, you should get started with creating your virtual apparel that fulfills everything and we’re here to help you with that.

How does our 3D creative studio creates virtual garbs that hit the sweet spots of the consumers and the environment? Dive in with us!

 

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Fashion design by Tamara Ralph/ Ralph and Russo

Digitalization Fashion Industry Process

Step 1: Ideation

The first step is to find out how you want to present your designs. The concept can be something new or to digitize an already existing fashion catalog. 

Your concept can either be a simple one. Like a studio or simple location. Or you can be more elaborate environment, like a fashion show or an abstract environment. Once you know what type of design you want to create, you can then move on to the next step.

   digitalization-fashion-industry-blue-dress  digitalization-fashion-industry-fabricant

   Ralph & Russo X VSLB                                                                                      Puma X Fabricant

 

Step 2: Sketches & Texture Packs

You want to create and find as many references as you can. This will help you when building your virtual clothing. Find all you embroidery patterns, materials, swaps, and images. Also find everything related to the size of the mannequin and the size of the body. 

Once you have all your references, you then need to make them into simple designs. Once you have these digital designs, you can easily change colors, fabrics onto the design. This is why digital designs are far better than traditional hand sketches. 

Instead of drawing the same design over and over again, you can simply click a few buttons to create a variety of designs. All professional virtual fashion designers understand that a tech pack is needed by manufacturers. 

A tech pack should consist of the garment sketch, spec sheet with garment measurements, technical sketch, grading, and other design details such as types of fabrics.

                                                digitalization-fashion-industry-dress          digitalization-fashion-industry-dress

Step 3: Creating a Virtual Mannequin

Once we have all the fabric information we next need to make the mannequin. This is necessary even if you will showcase your virtual clothes without an avatar

It is critical to have the exact size measurements to create the right digital avatar for your digital clothing. The desired body can be fully replicated on a 3D avatar and adjusted within a few edits. This makes it perfect commercial usage.

                                                   digitalization-fashion-industry-pose          digitalization-fashion-industry-avatar

 

Step 4: 3D model the base shape of the garment

To create a base shape of the garment in 3D you can use softwares; CLO 3DZbrush or Marvelous Designer. This all depends on how complex digital clothing is. 

2020 ZBrush is free to download so we suggest you give it a try. The brush-moves you make on the computer in the 3D environment is very similar to how you would draw on paper. 

The important aspect is to get the folds right and how fabrics look when it expands and overlays an object. Rotary patterns, fringes, and anything related to jewelry are created in different software. Therefore, both will be handled separately to achieve the best results.

Step 5: Bringing everything together

Next is to pose your avatar (mannequin) so that your garment can float and look realistic. This requires bringing both the element embroidery patterns and also the base shape onto your avatar to fit everything perfectly. Then you will simulate the whole thing in from a t-pose into your final pose.

                           digitalization-fashion-industry-dress-ralph-and-russo             digitalization-fashion-industry-dress-ralph-and-russo-close-up

 

Step 6: Export the Digital Clothing for Rendering

The final step is to export everything created into your rendering engine. Here you have a number of options, depending on your computer. Here you can find a list of your options and requirements.

The render length of time depends on a number of factors. The more complex your fabrics, and environment, the longer your render will take. Want some tips on how to render faster? Click here

The Future of the Digitalization Fashion Industry

As a matter of fact, most fashion brands now create digital clothing before actually creating the physical one. This allows them to create a large number of designs quickly without having to wait for production. Furthermore, digital clothing can be superimposed on to people in videos and overlaid on an image of a person. 

Once a vague prediction has now turned into a norm that every brand keeps trying to follow it. 

Gaming companies are already aware of the importance of having digital assets for gamers to buy. Fortnite a popular online game makes millions of dollars selling virtual fashion for their online characters. They campaigned with Travis Scott to promote his new clothing collection. 

  digitalization-fashion-industry-adidas  digitalization-fashion-industry-fabricant-demin   

  Adidas X Builders Club                                                                                       Shoorty X Fabricant

How can we use Digital Clothing?

More fashion brands want to digitize their collection line and physical stores are becoming less important compared to online stores. Today, more sales happen online than offline. 

Soon, most sales will happen virtually. Imagine trying on a pair of clothes and walking along the streets of Paris. Or, imagine wearing vintage clothes during your favorite decade in the past? All this would be possible using virtual reality and digital clothing.

Future potential customers will be even more connected than they are today, therefore brands need to start thinking for the digital market.

   digitalization-fashion-industry-stone-island  digitalization-fashion-industry-adidas-karlie-kloss     

  Stone Island X ISH Design                                                                                  Adidas X Karlie Kloss X Fabricant

From the consumer and brand point of view, digital fashion is a big hit. This is because consumers can try it on before actually buying the item while brands can bring the designs to customers without actual production. For example, there are pop-up stores in London that allow customers to try on digital garments via a smart mirror pod. 

Soon customers will shop for clothes online by clicking on a fashion item and uploading a picture of themselves. The site will send you back the picture with you actually wearing the clothing item. This will ultimately lead to digitalization fashion industry stores where consumers will be able to work through virtual stores via their VR headset. 

This is why it is important for brands to have a virtual fashion library. This saves brands time, money, while also being innovative. Except the digitalization fashion industry to grow more and more in the near future. 

It is never too late to use digital clothing for your fashion collection. Want to know more about digital fashion and its future prospects? Download the guide below.

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Gain a complete picture of your product in the metaverse and its co-existence with your brand. Revolutionize your Digital Initiatives.

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