The First Digital Couture Collection
Client: Client: Ralph and Russo
Launch: Fashion Collection Show, Youtube, and Press Media
Type: Studio Virtual Space
Deliverables: 4K Images
Creators: Giacomo Mason, Angelica Aparicio
Overview
Instead of the usual passive stream of the latest collections in fashion shows, the luxury brand, Ralph and Russo wanted to provide an immersive to its audience. We made it come true with our hyper-realistic first-ever digital haute couture, flaunted by our personalized virtual model, Hauli. Aligning with the brand’s Creative Director Tamara Ralph’s vision, we’ve created 42 images, and 7 Haute dresses were placed on backplate images across the globe.
Inspiration
Inspired by Ralph and Russo’s and former creative director Tamara Ralph’s creative vision and African origins, our creative director, Giacomo Mason, and his Team, designed Hauli, which means strength and power in traditional Swahili from scratch. The digital apparel was created with 3D technology and tuned finely to fit the virtual model. To resonate with the global world, 7 3D fashion dresses were uniquely presented against the seven contemporary wonders of the world.
Digital Apparel that Touches the Future
“VSLB delivered an industry first for Couture. Their dedication to showcasing the same craftsmanship virtually to physically was unparalleled. I can’t wait to work with them again.”
