Consumers worldwide have been sheltering in their homes for over a year and are taking a majority of their shopping online. More consumers are shopping online despite physical stores beginning to re-open. This trend shows that the growth of online shopping will continue to rise; therefore, brands need to re-assess their digital commerce experiences for the best outcome. Through 3D Virtual Spaces, brands can provide immersive digital commerce experiences to stand out from their competitors.
What is a 3D Virtual Space?
A virtual space is an online environment where a brand’s products and services can be presented in a splendid way. Everything is created on the computer, bringing imaginations to life through 3D visualizations. 3D Virtual Spaces provide hyper-realistic visuals of your products, allowing you to stand out and heighten your customer experience.
Brands can take advantages of various kinds of virtual spaces- the Studio space, the Abstract space and the Interior space. Each of these spaces have their unique merit that will help any brand to shine in the digital realm.
How 3D Virtual Spaces Benefit Digital Commerce
A Changing Digital Commerce Space
Digital commerce products need to have lots of marketing to capture their target audience’s attention. Among the millions of products at their fingertips, customers will choose products that will instantly attract them. 3D Virtual Spaces allow brands to offer a digital experience to be immersive, stimulating, and breathtaking for years.
Optimized Shopping Experience
Now is the era of online product customization. Customers look for product attributes that feel bespoke and tailored to their needs. 3D rendered product images and videos from Virtual Spaces can adapt limitlessly according to your customer’s preferences and choices.
Budget-Friendly Testing
Product testing on the best digital commerce platforms took an innovative turn. With the efficient and cost-effective 3D rendering process, products with different minute detailing can be easily tested out. This helps brands reduce their material costs and refine products to the final versions. This is also a more eco-friendly approach, accumulating less waste during the prototype stages of the products creation.
Increased Buying Confidence
As digital commerce has grown, product returns have also increased. This is due to the difference between the visuals on the platform and the actual product, leaving customers uncertain and reluctant. Through realistic 3D Virtual Space images, you can increase buying confidence and result in fewer returns.
Established Unique Selling Proposition
As brands step into the digital world, they have to build customer loyalty and confidence. Establishing a brand image using images and videos in 3D virtual spaces can be a unique selling proposition. As a brand that follows the latest trends, customers will surely follow it for a long time.
Brands Using Virtual Spaces
LG
LG Signature elegantly featured its products in custom-made Virtual Spaces. Combining the artistic streak of London’s architecture, its products were stunningly showcased with the right amount of lighting and décor.
Ralph & Russo
Charlotte Tilbury
To replace in-shopping experiences, Charlotte Tilbury opened its first-ever virtual store in 2020. This virtual space is holiday-themed and uses interactive VR to appease its customers from the comfort of their own homes.
The Future of Digital Commerce
Digital commerce is now moving to its next stage as the world recovers from the pandemic. Brands are looking for new techniques and tools to stand out and keep their customers engaged. 3D Virtual Spaces provide multiple product experiences from virtual and augmented reality to engaging images, with many top brands adopting them to market to consumers.
