The luxury marketing industry is constantly in flux, posing a challenge for brands to stay ahead. 3D industry trends such as virtual spaces, NFTs, and the metaverse have ushered in a significant shift in brand communication.Ā
The future potential of this new direction, with its promise of enhanced brand engagement and reach, is a compelling propositionĀ for brands.
Brands discovered that leveraging 3D design trends, including digital content creation, NFT launches, and immersive experiences, can significantly amplify audience engagement. Before we delve into these various 3D trends in brand communication, let’s first share the outcomes of our collaboration with OLED Space. This case study will serve as a testament to the potential of effectively utilizing 3D trends in Media Production.
- The campaign attracted 71,381 organic views on social media
- Within a short span of 6 months, the followers grew by 25%.
- OLED space observed a profit margin increase by 5%.
These are the results of 3D campaigns in today’s world. They offer a greater reach, enormous impact, and easy creation functionality. As a brand, you can easily expect a high return on investments when you switch your marketing strategies with 3D Design.
In this blogpost we explore more about the following:
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Whether you are from the fashion, automotive, luxury appliances, furniture or cosmetic industry, we got you covered with our industry-specific insights.Ā
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Beginnings of 3D Design in the Luxury Industry
Most luxury brands have a history of skepticism in 3D Content Creation. This skepticism, however, has lessened throughout the pandemic. Now, luxury brands have taken on innovative measures that embrace trends and digital prestige. Therefore, 3D industryĀ trends play an essential role in the luxury marketingĀ sector.
3D assets, such as Animations, 3D Images, AR campaigns, and Digital Showrooms, are not just novel additions to traditional advertising and design. They significantly enhance campaign visuals, making them more immersive andĀ engaging. Moreover, they revolutionize shopping experiences, allowing customers to interact with products in a way that was previously unimaginable.Ā
Brands in this sector are based on exclusivity and build exceptional experiences. Hence, trends in 3D present a variety of options for brands toĀ evolve in the digitalizationĀ of services.
Most Popular 3D Industry Trends Used In Luxury Marketing
The growth of social media and its constant updates push companies to reinvent their branding strategies to meet audience expectations.
The appeal of luxury has driven into some specific techniques in the last couple of years. Listed below are ways in which 3D technology has become a favorite resource to create impactful campaigns.
Artificial IntelligenceĀ
The vast market competition demands companies to be trend-setters. Therefore, the growing use of AI and Big Data has improved customer relationships through advanced data analysis. Artificial intelligence runs from the manufacturing process to the points of sale.
Furthermore, AI is now being used to create stunning Product backgrounds to create 3D visual campaigns combining Image Generating Ai Tools such as Midjourney with 3D Software C4D.Ā
AR Filters
Many luxury brands are adapting augmented reality filters to increase online shopping, especially for virtual try-on. For example, fashion retailers are experimenting more often with AR filters to create memorable and immersive experiences for customers.
Burberry, Chanel, Dior, and more have launched AR filters to promote their products.
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VR Experiences & Immersive Commerce a new 3D Industry Trend
Virtual reality is an excellent medium of opportunity for marketing and consumer interaction. Through VR experiences, customers have immersed themselves in “real-use experiences” of products and services.Ā From virtual tours to online in-store shopping,Ā VRĀ is one of the most used 3D industry trends.
3D Virtual Spaces
3D Virtual Spaces are digital custom environments where a brand can digitally showcase its product.Ā 3D Virtual Spaces provide both abstract and hyper-realistic product backgrounds, to deeper engage an audience into your product. They replace physical photoshoots and allow premium content creation of your products such as Imagery and Animations from the comfort of your office.Ā
Virtual Fashion Events
The fashion industry reinvented itself during the pandemic. One such way was through virtual fashion events. Therefore, using virtual avatars, 3D renders of clothing, and launching its collection digitally had positive results. Audiences can enjoy rich and fully rendered virtual spaces from the comfort of their homes.
Luxury Campaigns That Applied the Latest 3D Industry TrendsĀ
LG Signature Global 3D Campaign
To showcase their luxury appliances, the LG Signature made sure its latestĀ marketing campaign was entirely virtual. Furthermore, its electronicĀ products were visualized in different virtual spacesĀ with luxury furnishing. To learn more about LG Signature’s #Voyage, read our full breakdownĀ here.
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Genesis Worldwide Automotive Animation
Genesis Worldwide Collaborated with VSLB to create stunning 3D Animations that, in a one-minute video, highlighted the brand’s design process and craftsmanship.Ā
Want to learn more about 3D Design Trends and how you can implement 3D Design into your marketing strategy? Schedule a Discovery Call with our team.Ā
Dior Eyes VR Headset
The ultimate Dior digital campaign offered an immersive experience with access to its latest runway throughĀ “Dior Eyes.” A virtual reality headset, designed entirely by Dior’s workshop in partnership with DigitasLBi Labs France using a 3D printer, allowed its users to take a look and move around the brand’s fashion backstage world.
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Balenciaga’s Afterworld & VR Fashion Show
For its dystopian Autumn-Winter collection, luxury fashion brand Balenciaga presented a virtual runway show. In addition, the brand sent Oculus glasses to around 300 guests worldwide and was released through its video game Afterworld, The Age of Tomorrow.
Moreover, this fashion show was a multi-faceted virtual experience: a complete runway collection of themes inspired by dystopian, escapist, and existentialist ideas.
Ralph Lauren x Zepeto
Ralph Lauren partnered with Zepeto, a South Korean social network and leading metaverse platform in the region, to launch a campaign with virtual avatars inside its platform.
Both companies recreated virtual versions of iconic real-life locations from New York City. Additionally, they also created an iconic Ralph Lauren collection of 12 digital looks and 50 items. This partnership has allowed Zepeto users toĀ showcase their avatars wearing the Ralph Lauren 3D collection while having the opportunity of taking virtual selfies.
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A Major Revolution in the Luxury Industry
The luxury sector benefits from multiple waysĀ to promote its products and services through custom and high-quality media created with 3D Design. Not only does 3D Design open various ways to enhance customer engagement, moreover it eliminates offline media production costs and allows greater creative freedom.Ā Hence allowing brands improve their online presence and customer engagement with digital solutions.
Furthermore, advances and the emergence of new trends related to 3D assets continue to offer several options to create impactful and inspiring virtual campaigns.
Want find out more, how 3D Design can enhance your marketing strategy and brand’s presence?Ā
Schedule a free discovery call with our team.Ā
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