VSLB collaborated with HSAd and young technology brand LG Signature to showcase their luxury appliances in the light of 3D retail experience. LG Signature’s marketing campaign for 2020 aimed to showcase their products in multiple locations around the world for their social media audiences. Furthermore, each Virtual Space location would be featured in an article by where the brand would collaborate with a luxury furnishing company complimenting LG Signature’s products.
There were two main challenges to consider with this collaboration:
1. Spark a desire for luxury products and connect to their potential consumers through highly engaging storytelling content and immersive retail experience.
2. Concepts to represent each location, stemming from historical architectural periods and also reflecting the products in each Virtual Space.
Over the six locations, we produced 19 luxury elegant Interior Spaces comprising of 21 images.
LIVING MODERNISM WITH KARTELL
LG Signature’s products have a linear aesthetic that flawlessly offsets the organic architecture to complete the special feeling of a modern living space. “LIVING MODERNISM” unites the LG Signature range and Kartell’s contemporary furnishing items, turning these everyday appliances into luxurious experiences to be had daily.
Three luxurious Virtual Spaces perfectly showcase LG Signature’s products while intertwined with Kartell’s contemporary furnishings to conceptualize “LIVING”.
Harmonizing nature in a home is an art form. LG Signature and B&B Italia shares a passion for life-enhancing products that crafted organically. Both companies echo a philosophy of natural design and timeless innovation to distinguish themselves in their industries.
In a world where everybody is becoming more focused on technology, making an organic and natural home environment is more essential for daily life. Bringing the external elements of bare stone, marble and deep-textured wood inside, conceptualizes “NATURE”.
The natural, soft, creamy, and calm tones represent the true essence of elegance and the panoramic windows let the outside woodland flow into the rooms.
London is a city of heritage design and modern architecture, where old meets new. In the London Virtual Space LG Signature and Flexform work in harmony to showcase a synergy of traditional and modern design. Flexform is a third-generation Italian design house renowned for contemporary design rooted in timeless craftsmanship.
Flexform envelopes LG Signature’s products into a traditional British Virtual Space with touches of modernism in the form of clean lines, earthy tones and cutting-edge technology for the contemporary home.
San Francisco is renowned for its eclectic architecture, built upon a fascinating landscape of hills and coastline. LG Signature is a pioneer of modern technology; bringing a sense of conformity to a city known for its classical aesthetics, fused with functional efficiency. The exposed brick walls of this SoMa warehouse are reminiscent of The Golden Gates City’s early days as an industrial hub.
Set beside smooth timber and black steel, this tapestry of textures is tied together with LG Signature’s technology and modern designs. The Gold Rush era building is brought to life with modernist elements, while pops of burnt red and orange, brought by Flexform’s furniture, offer an evocative reminder of San Francisco’s Golden Gate Bridge.
The Berlin Virtual Space is inspired by the Bauhaus movement. This movement balances form and function reflecting LG Signature core value.
Metallic materials and cool grey tones run throughout the Virtual Space and LG Signature’s products.
Bauhaus’ design paved the way for contemporary architecture with a ‘less is more’ aesthetic. This Virtual Space aims to mimic these aesthetics while using purposeful, sustainable and readily available materials.
The Hanok of South Korea is a staple of Korean traditional architecture, made from sustainable materials such as; wood, stone, clay, and paper, all integrated in a way to provide a harmony of space. LG, embody this harmony of space with their Signature Series.
This Virtual Space is designed to emphasize the harmony with the surrounding natural environment and LG Signatures appliances. LG Signature’s products mirror this harmonic focus and also creates a state-of-the-art technology that is designed to bring harmony to living spaces in a thoughtful and considered way.