Client: Thomas AshbourneLaunch: Website and InstagramType: Multiple Virtual SpacesDeliverables: 4K ImagesCreators: Giacomo Mason, Tiago de Sousa Araújo, Fabrizio Gobbi
Together with Light Switch Digital, we’ve created appetizing visuals for the launch of the premium liquor brand Thomas Ashbourne. The premium products were launched by CEO Cara Kamenev, alongside founding partners Sarah Jessica Parker, John Cena, Ashley Benson, Vanessa Hudgens, Rosario Dawson, and Playboi Carti. Our creative team designed 16 different virtual spaces to showcase Thomas Ashbourne Products, such as Cosmopolitan, Hardscato, Old Fashioned, and Margarita in various scenes varying from lifestyle to flavor-inspired shots.
We took inspiration from the slogan “Widely Dignified” and each of the characteristics of the drink. We wanted to bring across the mood of the newly born brand and its special flavors. Like the Slogan already hints, Thomas Ashbourne plays with humor and a young twist to something traditional that is brought into the future. Each drink has its personality which our team wanted to present in all visuals created.
“The main strength that came out of our creative team combinedly in this project is that we’ve gone to and forth too many times, enough to push the dazzling images to represent the flavors, as if the viewers are almost tasting the pictures right from them, and that must have been our goal right from the first day since we’ve taken up this project.”
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