Global Luxury Experience at your Fingertips
Client: HSAd Korea & LG Signature
Launch: Instagram and Global Website
Type: Interior Virtual Space
Deliverables: 4K Images
Interior Design & Styling: Giacomo Mason
Overview
Our 3D artistic studio collaborated with HSAd and young technology brand, LG Signature, in a creative move to showcase their luxury appliances in the light of a 3D retail experience. With an aim of showcasing the products around the world amid the pandemic, VSLB successfully helped the brand’s marketing campaign with stunning imagery, all created by staying in Seoul. Over six global locations, our studio created 19 elegant interior spaces, comprising 21 mesmerizing images.
Inspiration
Each city has its own artistic and architectural history, while LG Signature product aesthetics perfectly blend with a wide range of spaces. Putting together various architectural philosophies of living modernism, nature captivity, timeless craftsmanship, eclectic architecture, Bauhaus movement, and Hanok structure, VSLB artistically places the products over global cities, highlighting the features and also their harmony with the city backdrops. In addition, we collaborated with Flexform, Galotti & Radice, Flos, and Kartell to curate our bespoke campaign.
“We’ve created diverse environments in which LG products are beautifully shown. We were able to combine the ideas of the audience with that of the city environment in which the products are placed, forging a deeper connection with them through our understanding and creativity.”
