The Illusione Merchandise Package Concept
Client: Blackballon Agency & Bottega Veneta
Launch: Campaign Concept
Type: Interior Virtual Space
Deliverables: 4K Images
Creators: Giacomo Mason
Overview
To beautifully showcase Bottega Veneta’s new fragrance line, Illusione, we’ve artistically placed and re-imagined the new merchandising package designed by the Blackballon agency with 3D technology. With the brand’s philosophy as the foundation, we’ve created packaging with natural tones given by the fragrance, that customers would eventually love and treasure. Over a personalized interior virtual space, we’ve created 4 packaging concepts for the new product.
Inspiration
To exhibit the elegance and exquisiteness of the new fragrance, we’ve based our inspiration on a suspended moment between a dream and reality. At the heart of the podium, fragrance enveloped in organic mirrored texture emulates the natural tones while the silky copper reflects the sharp and crips notes that can be found as the fragrance develops. The contrast of the copper base with the curved mirrored surfaces iterates Bottega Veneta’s square-shaped architectural lined bottle, combined with a beautiful internal organic shape reminiscent of a water drop.
Breathe into the Fragrance of Bottega Veneta
“A space suspended between dream and reality, the package’s main goal was achieved with the mesmerizing packaging box, translating both the product and the cover design into a treasure themselves.”
