LG Objet - Home Appliances in a 3D Space
VSLB collaborated with Rolling Stones for the launch of the new LG Objet home appliance range in a 3D space.
The idea of this collaboration was to highlight the ecosystem of the LG Objet collection. The ecosystem is a perfect balance of color and unity in design. Our client focused on highlighting how the products can adapt to changes in the physicalities or dimensions of space to fulfill the human desire for a better space.
There were three main challenges to consider with this collaboration:
1. Spark a desire for the new products and connect to their potential consumers through highly engaging storytelling content.
2. A concept to envelop the design philosophies of the products; nature and harmony.
3. Create an animation whose light matches on-location footage for post-production development.
Our client approached us with a vision of multiple Interior Virtual Spaces that push the boundaries of 3D technology and reality. For a cost-effective campaign, our client filmed plate footage in a studio with a model and desired lighting.
Our team matched the lighting in a 3D space so that the footage could be composited with our renders and animation for a commercial that looks as if the spaces were all physically built.
We built a concept for the color and tones of each space around LG Objet’s three main color options; nature green, nature beige and nature clay brown.