The reem acra and sum 37 elixior in the abstract virtual space

Sum 37 x Reem Acra Divine Space:
Work of a 3D Environmental Artist

The Creation of Virtual Image Production for Reem Acra and Sum:37 enticed millions of audiences in Asia. Scroll along to discover our behind-the-scenes creation process of Visuals for the Sum:37 Website and Social Media. 

The Creation of Virtual Image Production for Reem Acra and Sum:37 enticed millions of audiences in Asia. Scroll along to discover our behind-the-scenes creation process of Visuals for the Sum:37 Website and Social Media

Sum:37 Elixir Sketch
The Product and Brand at the Core of Inspiration
The first step of our conceptualization for the 3D Visual Production originated in sketches that define the entire virtual space where the product will be visualized in. We herefore got inspired by the mission of this collaboration to make every woman feel like a goddess.
Sketches Pillars
The Pillars
We carefully considered which elements best represent the Sum:37 Elixir and Reem Acra's mission. Our inspiration was to create a divine temple that beholds the product in the design center. The first Element of the Space showcases the ancient greek columns as part of the virtual background.
Podium for Product Placement Sum:37
The Well
Symbolizing the Summa elixir essence, it’s purity and divine effects we designed a sacred, travertine Well where the elixir springs and flows. The product is supported on a round marmoreal base. Gold, diagonal stripes cut the marble floor reminding of the product’s top.
Top View of Sum37 Bottle with Floating Fabric
The Souls
Two souls delicately float around the Goddess (the product) protecting it and it’s precious content. The two souls stand as representation of the smooth and silky texture of Summ:37 Elixir and use the same material of Reem Acra’s Dress “The Goddess”.

The above sketches were designed in a crafted 3D Visual Style-frame,  allowing us to showcase our concept fully to the client.

1st Style Frame of Reem Acra and Sum:37

Part of the Content to be produced was a 3D Animation of the product. Below is an animatic preview that provided our client with a first draft of the animation. 

Our final deliverables were Animations and Images in 4K utilized as Hero Shots for the Website. The total time to deliver this project took 2 weeks. 

The reem acra and sum 37 elixior in the abstract virtual space
The reem acra and sum 37 elixior in the abstract virtual space
The reem acra and sum 37 elixior in the abstract virtual space

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