OLED Space City Series - Glimpses from 3D Rendering Pictures

Client: HSAd Korea & OLED Space by LG Display

Campaign Launch: Instagram & Website

Virtual Space Type: Interior Virtual Space

Final Deliverables: Animation & 4K Images 

Impact of our Product Campaign:

0%
Increase in New Consumers
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Increase in Followers
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Flexibility in Creation

Tour Through the 3D Cities of the World!

OLED transparent in a 3d virtual space in seoul

The Challenge

VSLB collaborated with a young technology brand OLED Space who looked to showcase their new products. OLED Space’s marketing campaign was to showcase the power of its product and OLED technology in different locations across the globe. 

The objective of this collaboration was to provide stunning 3D rendering pictures and visuals that showcase the new power of OLED products. Furthermore, the Virtual Spaces needed to reflect the architecture and interior design of each destination.

There were two main challenges to consider with this collaboration:

1. Build virtual spaces to recognizably reflect the chosen locations across the globe.

2. Highlight the USP capabilities of each product within a Virtual Space

Over the five articles, we produced 19 elegant Interior Spaces compromising of 19 rendering images and 19 moving images.

Our Approach

SEOUL

Seoul is known for its modern skyscrapers and contemporary style. However, its traditional Korean architecture is still popular today in architecture and design. The Seoul destination pays homage to Korean Hanoks (traditional Korean homes) with natural materials used to build the structure. The OLED technology was integrated to create a contrast of traditional décor and advanced technology. The end result was breath-taking modern 3D rendering pictures with a touch of traditionality.

WE CRAFT YOUR VISUAL CAMPAIGNS IN VIRTUAL SPACES

A 3d Virtual space of OLED product
A 3d Virtual space of OLED product
A 3d Virtual space of OLED product

Our Approach

CHICAGO

Revered architect, Frank Lloyd Wright’s pioneered Prairie style, is ever-present in Chicago. Characterized by dramatic low-pitched horizontal lines, open-plan spaces, and a focus on natural materials, Prairie buildings were inspired by the sprawling Midwestern landscape. Our team crafted a Chicago apartment to tribute Wright’s Prairie style.

Each virtual space was crafted to highlight each OLED product’s USP. The Wallpaper OLED’s thin display, the Transparent OLED’s transparent capabilities, and the Cinematic Sound OLED’s embedded sound system.

A 3d Virtual space of OLED product
A 3d Virtual space of OLED product
A 3d Virtual space of OLED product

Our Approach

QUEBEC

A shift from a living interior to a virtual museum based in Quebec, Canada. The concept of this destination is to highlight that the OLED products have other media uses than home entertainment. The museum’s architecture draws from classic French designs and interiors, with ornate staircases, cornices, and marbled flooring throughout the entire museum. Each OLED product is utilized to bring the historic artifacts to life.

A 3d Virtual space of OLED product
A 3d Virtual space of OLED product
A 3d Virtual space of OLED product

Our Approach

SHANGHAI

The Shanghai destination incorporates OLED 3D rendering displays into a hyper luxury hotel on the Huangpu waterfront. Synonymous with Chinese interiors are lacquer techniques becoming popular from the Ming Dynasty. It is a skill that is over 1400 years old and takes a huge amount of time and discipline to master. The mood of the hotel refer to the dark tones, luxury materials and gold details of the traditional Chinese Lacquer.

Because of the attention to detail, precision and decoration, latticework is one of the most iconic features seen in Chinese interior design. Lattices can be seen on anything from cabinet doors to shutters. We expressed the feeling of these patterns with a more minimalistic, modern and innovative feature. The Dark bricks pattern of the walls will be a constant mood in the Luxury Hotel.

oled-space-vslb-shanghai-wallpaper
oled-space-vslb-shanghai-transparent
oled-space-vslb-shanghai-cinematic-sound

WE CRAFT YOUR VISUAL CAMPAIGNS IN VIRTUAL SPACES

For project inquiries e-mail us at  [email protected] 

For press inquiries e-mail us at [email protected]