OLED Space 2020 - The Real 3D Experience

Client: HSAd Korea & OLED Space by LG Display

Campaign Launch: Instagram & Website

Virtual Space Type: Interior Virtual Space

Final Deliverables: Animation & 4K Images

Impact of our Product Campaign:

The Challenge

VSLB collaborated with a young technology brand OLED Space who looked to showcase their new products in a new light- a real 3D experience. OLED Space’s marketing campaign was to showcase the power of their product and OLED technology. A series of three articles provided insights into the current technology and its possible uses in the future.

The idea of this collaboration with the new technology brand was to provide stunning visuals that showcase the new OLED products. Furthermore, the animations needed to be informative to support the additional copy-write in each article while offering a mesmerizing 3D experience.

Each of the three articles focuses on a different topic:

1. The best viewing experience with OLED displays & the benefits of Rollable OLED

2. OLED technology in the home

3. The future of OLED

Over the three articles, we produced 10 elegant Interior Spaces compromising of 15 images, 11 animations, and 3 copy-writes.

Our Approach

For each article, we had two major approaches that we looked to visualize with 3D Virtual Spaces.

ARTICLE 1

For this article, we showcased how the OLED Rollable can transform interiors by providing flexible layouts. The elegant Interior Spaces integrated the OLED Rollable into the center of the space. Using animations we displayed how the rollable technology opens an interior. Furthermore, we also created animations to provide the optimum viewing experience for customers that is real and 3D.

Each Interior 3D Virtual Space was designed to be minimal, elegant and, modern to reflect the OLED Space brand.

ARTICLE 2

In the second article, our concept was to intertwine OLED technology into daily life. A New York apartment was created with each room having a designated OLED product. Each area was crafted to highlight the product’s functions making it perfect for a modern lifestyle.

ARTICLE 3

Looking to the future we wanted to highlight the Transparent OLED’s potential to transform personalized interface experiences. Large public Interior Spaces was created to demonstrate the potential uses of Transparent OLED in the future.