VSLB Expands to US and Europe with Mason Space: A Design Studio Crafting Concepts for Spaces, Visuals for Campaigns and ArchViz
Introducing a New Standard in Creative Architecture Visualization, Retail Concept Development, and Visual Campaign Excellence
You’ve been here before.
It’s 2 AM, and you’re still awake, scrolling through yet another round of generic renders that somehow miss everything your brand stands for. Tomorrow, you’ll present to the board, and these visuals—technically correct but emotionally hollow—won’t convince anyone that your flagship store concept will create the experience customers remember.
Or perhaps you’re three weeks into coordinating a product launch campaign, juggling five different vendors who each see only their piece of the puzzle. Your creative director quit last month. Your agency outsourced the CGI to a studio that’s never heard of your brand values. And somehow, you’re expected to deliver magic.
You deserve better.
That’s why VSLB is expanding its services across the United States and Europe through Mason Space—a 3D rendering studio founded by Giacomo Mason and Sarah that’s spent nearly a decade solving exactly the problems keeping you up at night. From Hyundai to Samsung, from LG to Tamara Ralph Couture, they’ve helped brands like yours transform scattered visions into experiences people can’t forget.
You Know This Feeling: When Your Vision Gets Lost
Your Retail Space Should Move People. Instead, It’s Just… There.
You invested everything in this flagship location. The square footage is perfect, the location is prime, but something’s off. Customers walk through without pausing. They browse but don’t connect. Your conversion rates are lower than projected, and you can’t quite articulate why to your leadership team.
The truth? Without a guiding concept rooted in spatial brand storytelling and experiential retail design, even beautiful spaces feel empty. Customer engagement drops, revenue targets slip, and your brand message fragments across touchpoints. You’re left with a store that looks fine in photos but fails to create the loyalty and long-term impact you were promised.
Your Campaign Deserves More Than “Good Enough”
You’ve been through this cycle before: brief the agency, wait for concepts, receive something that’s technically on-brand but emotionally flat. You provide feedback. They revise. It improves slightly but never quite captures what you see in your mind when you close your eyes and imagine your product in the world.
Meanwhile, you’re coordinating stylists, producers, studios, and directors—each excellent at their craft but lacking the unified vision that makes campaigns unforgettable. Budget overruns pile up. Timelines compress. And you’re forced to choose between quality and deadline, knowing your competitors won’t make that compromise.
Your Architecture Needs to Sell Before It’s Built
You’re an architect or developer with renderings due by Friday. Your SketchUp model is solid, your design is intelligent, but your current visualizations look like every other competition entry. The jury won’t see the way morning light will transform the lobby. Your investors won’t feel the material richness you’ve specified. Your clients won’t understand why this design deserves their trust.
Design approval cycles stall. Miscommunication between your team and consultants causes costly revisions. And the emotional power of your unbuilt architecture remains locked in technical drawings that inspire no one.
You’re not asking for miracles. You’re asking for someone who actually understands what you’re trying to achieve.
What If There Was Another Way? Enter Mason Space.
Mason Space doesn’t just create visuals. They solve the fundamental disconnect between what you envision and what gets built, shot, or presented. They’re the partner who actually listens, who sees the bigger picture, and who translates your brand essence into spatial and visual experiences that make people stop, feel, and remember.
Here’s how they do it—and more importantly, how it transforms your work.
When You Need Retail Spaces That Actually Connect
Your Challenge:
You’re a Creative Director or Retail Lead planning a flagship store or pop-up experience. You need more than floor plans and material samples. You need a concept that unifies your team, guides your architects, and ensures every design decision serves your brand essence.
Your Mason Space Experience:
It starts with a conversation. A complimentary 20-minute call where someone actually listens to your vision, your constraints, and what you’re trying to make people feel. They send you their Spatial Discovery Tool—not a generic questionnaire, but a thoughtful framework that helps you articulate what you’ve been struggling to express.
Then, they develop three distinct mood concepts for your retail concept development. Not three variations of the same idea, but three genuine directions exploring different approaches to your spatial brand storytelling. Each one includes:
- A narrative that connects your brand values to physical space
- Material and lighting concepts that evoke specific emotions
- Customer journey mapping that considers psychology, not just traffic flow
- Zoning strategies that balance commercial goals with experiential moments
You choose the direction that resonates. They refine it into your complete Retail Concept Foundation: moodboards that inspire, volumetric studies that clarify, and optional preview CGI that lets you see before you commit. Everything you need to brief your architects, contractors, and internal teams with absolute confidence.
Your Result:
No more endless revision cycles where your vision gets diluted. No more vendor coordination nightmares where the lighting designer doesn’t understand what the materials consultant is doing. Instead, you walk into meetings with clarity. Your partners feel guided, not confused. Your team rallies around a shared vision.
And when your high-end retail interior opens? Customers don’t just shop. They linger. They photograph. They return. They tell their friends about the experience.
“Our team is always wildly enthusiastic to work with Giacomo Mason because he delivers outstanding compelling concepts and high-quality artwork characterized by sensitive and detail-driven representations.” — J. Kim, Brand Manager, LG Group
When Your Campaign Needs to Stage a World, Not Just a Product
Your Challenge:
You’re a Brand Manager or Marketing Director launching a product that deserves more than standard beauty shots. You need a visual campaign concept that captures your brand’s deeper essence—something that feels inevitable and emotionally intelligent. But you’re tired of juggling multiple vendors, losing creative control, and watching budgets balloon.
Your Mason Space Experience:
You begin with their Visual Reflection Tool, a guided framework that helps you define not just what your product looks like, but what it means. What emotions should it evoke? What world does it inhabit? What does your audience aspire to?
Mason Space then creates a complete campaign concept rooted in CGI art direction for brands and AI-assisted visual direction. This isn’t a deck of stock photography references. It’s a fully realized vision: storyboards showing key moments, mood boards capturing texture and tone, staging direction specifying every material choice, and technical briefs your entire team can execute from.
If you want, they take it further. Their photoreal CGI for luxury brands brings concepts to life with product hero imagery that showcases cinematic lighting for products—including their signature Caravaggesque lighting style that adds drama without feeling overwrought. Need animation? They handle short-form video content using Unreal/CGI look development that makes digital feel tangible.
All of this happens under one roof. One point of contact. One unified vision from concept to final asset.
Your Result:
You save three weeks of vendor coordination and approximately 40% of your typical budget by eliminating agency markups and production middlemen. More importantly, you get visuals that feel purposeful—where every frame serves your strategy and every lighting choice reinforces your brand values.
Your stakeholders stop nitpicking and start trusting. Your campaign doesn’t just launch; it lands. People don’t scroll past your content—they pause, they save, they share.
“We’ve worked with Giacomo and Sarah on big projects for brands like Hyundai and Samsung, and every time they’ve delivered something fresh and thoughtful. Their work has real quality and creativity behind it. In a time when so much is driven by AI, the human insight and originality they bring really stand out.” — Erin Bai, COO, DFY One
When Your Architecture Needs to Win Hearts Before Breaking Ground
Your Challenge:
You’re an architect or developer with a brilliant design and a tight deadline. Your competition-ready visualization needs to convince a jury, attract investors, or win client approval—but your current renders look sterile, flat, or generic. You need someone who can translate your technical drawings into atmospheric, emotionally resonant imagery that sells the experience of your unbuilt space.
Your Mason Space Experience:
You submit your SketchUp or CAD model along with material references and your timeline. Within hours, you’re on a clarity call where they ask questions about intent, not just specifications: What feeling should someone have entering this lobby? How does morning light change the character of the space? What memories should this building create?
They optimize your 3D model for creative architecture visualization, then begin scene development with meticulous attention to real-world lighting, material realism, and the emotional tone that makes spaces feel inhabited rather than staged. Their interior rendering captures the refined sense for materials and light that sets your work apart.
You receive high-resolution visuals for your presentations, approvals, or competition boards—images that make people lean forward rather than flip past. Optional additions like human presence, environmental effects, or short walkthrough animations bring additional life to your design development visualization.
Your Result:
Your presentation opens with an image that makes the room go quiet. Not because it’s flashy, but because it’s believable. Investors see the return. Clients see themselves living or working there. Juries see mastery.
Design approvals that typically take three revision rounds? Done in one. Budgets that usually include contingencies for miscommunication? Suddenly predictable. Your atmospheric lighting renders and materiality & texture studies do what drawings never could: they make people believe your vision deserves to exist.
“The visualizations presented our interior designs with remarkable detail, atmosphere, and a refined sense for materials and light. Communication, quality, and timeliness were excellent, and the results exceeded our expectations.” — Kathrin G., Architect
Why You Can Trust Mason Space With Your Most Important Projects
Because They’ve Already Proven It With Brands Like Yours
You’re not their experiment. For nearly a decade, Giacomo and Sarah have delivered for global brands facing the same pressures you face. When Samsung needed spatial concepts that balanced technology with humanity. When Hyundai required campaign visuals that felt premium without feeling cold. When Tamara Ralph Couture needed an industry-first virtual presentation that honored their craftsmanship. Mason Space delivered.
“Giacomo and Sarah delivered an industry first for Couture. Their dedication to showcasing the same craftsmanship virtually to physically was unparalleled. I can’t wait to work with them again.” — Tamara Ralph, Founder & Creative Director
Because They Bring Human Insight to an AI-Driven World
Yes, Mason Space uses AI-assisted visual direction and cutting-edge CGI technology. But what sets them apart is what technology can’t replicate: the ability to listen deeply, understand cultural context, and craft concepts that feel personal rather than algorithmic.
In a market flooded with AI-generated mediocrity, they offer something increasingly rare—work that comes from genuine creative thinking, strategic sensitivity, and almost a decade of experience translating brand essence into form.
“The work of Giacomo Mason was a creation out of nothing. The team’s creation was beyond imagination, giving a heartbeating life to our Brand. Their professional business etiquette, sincerity as well as design quality impressed us.” — G. Eunsil, Marketing Manager
Because They Actually Increase Your Results
This isn’t about prettier pictures. It’s about measurable impact. Clients report engagement increases of up to 40% compared to previous visual content. Presentation approval cycles compress from weeks to days. Vendor coordination costs drop significantly when one partner handles concept through execution.
“We were astonished by how realistic and aesthetic the 3D graphics looked, bringing a truly premium image to our brand. Engagement increased significantly compared to previous content, and the visuals communicated the concept and design flawlessly.” — H. Lee, Account Executive, HSad
Because the Process Actually Feels Collaborative, Not Transactional
You’re tired of vendors who take your brief, disappear for two weeks, then return with something that requires explaining why it missed the mark. Mason Space’s three-step process keeps you involved without overwhelming you:
- Discovery — They help you articulate your vision through thoughtful tools and genuine conversation
- Development — You see concepts early enough to course-correct but refined enough to evaluate meaningfully
- Final Delivery — You receive outputs ready to brief partners, convince stakeholders, or captivate audiences
“Not only did Mason Space create visually stunning product visuals, but they also made the process smooth and stress-free. Can’t wait to work with them again!” — Liam T., Business Owner
How You Can Work With Mason Space (No Matter Where You Are)
With VSLB’s expansion through Mason Space, you now have access to world-class 3D design studio services whether you’re based in New York, London, Paris, Los Angeles, or anywhere across the US and Europe.
If You’re Launching a Retail or Hospitality Experience
Start Here: Signature Retail Concept Development
Beginning at €12,999, you receive complete retail concept development including brand-to-space narrative, three mood concepts, customer journey design, zoning strategies, and final concept documentation. Timeline: 8 weeks with three revision rounds.
For Ongoing Projects: Monthly Retail Partnership
€2,500/month gives you strategy reviews, creative alignment with your external teams, and concept refinements during rollout—perfect for multi-location expansions or complex implementations. (Requires initial Signature Retail Concept purchase.)
Best for: Creative Directors, Retail Leads, Brand Executives planning flagship stores, pop-up store concept design, or hospitality environments where experiential retail design is strategic priority.
If You’re Creating a Product Campaign
Fast Track: Quick-Turnaround CG AI Product Visuals
Starting at €1,750, receive three stylized 4K product visuals with scene styling, creative direction, and social-first framing. Timeline: 5-7 days. Perfect when you need high-end product hero imagery immediately.
Full Service: Signature Campaign Concept + Production
Starting at €7,500 (or €5,625 monthly), you get complete concept development plus production: 3-5 photoreal campaign visuals with cinematic lighting, virtual set design for campaigns, and optional 15-second animations. Everything unified under one vision.
Best for: Marketing Managers, Brand Directors, Creative Leads planning product launches, seasonal campaigns, or luxury brand marketing requiring emotional narrative and visual cohesion.
If You’re Presenting Unbuilt Architecture
Essential: High-End Interior/Exterior Visualization Package
€3,500 for three high-end CGI stills optimized for client presentations or competition boards. Timeline: 7 days. Includes visual enhancement of your design’s intent, lighting, mood, and integration of surroundings.
Comprehensive: Visualization for Investor Pitches
€12,999 for six interior visualizations, two exterior views, and a 45-second virtual walkthrough animation. Delivered press and print-ready with detailed lighting, styling, and material integration designed to evoke emotion and sell experience.
Best for: Architects and developers under deadline pressure, firms preparing competition-ready visualization, or projects requiring conceptual architectural renders to win investors, clients, or juries.
Your Next Step: Begin With Clarity
Mason Space accepts only 2-3 clients per cycle for their signature offerings. This isn’t artificial scarcity—it’s a commitment to giving your project the strategic attention and creative depth it deserves. They don’t mass-produce. They craft.
Giacomo describes Mason Space as “very personal” at its heart. He’s not just an architect, creative director, and visual designer. He’s someone who listens—who transforms what he perceives into concepts, visuals, and spaces you can experience. Together with Sarah, they created Mason Space to offer more than beautiful work. They create experiences that carry meaning.
What Happens When You Reach Out
- You schedule a complimentary clarity call—no pressure, just conversation
- You access their reflection tools designed to help you articulate your vision
- You decide whether the partnership feels right before any commitment
- If you proceed, you’re guided through a process that feels collaborative, not transactional
The question isn’t whether your project deserves this level of thoughtfulness. You already know it does. The question is: what becomes possible when you finally work with a partner who sees what you see—and knows how to make others see it too?
Your customers deserve spaces that move them. Your stakeholders deserve campaigns that resonate. Your clients deserve visualizations that inspire belief.
You deserve a partner who makes it feel effortless.
Ready to transform your next project?
Visit mason.space to explore the portfolio and begin your complimentary clarity call.
In a world with so much noise, Mason Space crafts moments for silence and deep resonance—where spaces hold meaning, campaigns feel inevitable, and your vision finally becomes reality.
