Krema Worldwide approached VSLB for their campaign launch of the LG XBOOM Speaker. Krema requested a colorful and bright concept to reflect the products USPs both for sound quality and the products look.
VSLB produced 5 images of the XBOOM Speaker within the Studio Virtual Space as a 3D advertising campaign.
Inspired by the artist Dan Flavin, the XBOOM speaker visual banner promotes all USPs and situational usage in a cultivated artistic Image. The concept to use neon lights symbolizes that you can put this product in any empty or dark room or setting. Then it will light up the surroundings through its powerful sound and lights. The fog gives the XBOOM speaker almost a mysterious touch evoking curiosity. Colors of Sound can be expressed through colors. The gradient colors and neon lights target a younger audience, who considers them as cool and trendy.
For project inquiries e-mail us at [email protected]
For press inquiries e-mail us at [email protected]