Krema Worldwide approached VSLB for their 3D advertising campaign launch of the LG XBOOM Go speaker. Krema requested a colorful and bright concept to reflect the products USPs both for sound quality and the products look.
The strongest and longest lasting memory we have lies in sound/music. Sound is created through vibration. It is invisible, but it is directly linked to one of our five senses. When we hear sound/music, it is as if our emotions are lifted off. “Good vibes” are created. People are carried up to the same frequency of vibration, thus aligning the audience in a harmonious state. Visualising sound through association with nature: “Sound and nature”.
When we visualise sound, we think of soft waves. Sound is invisible, but it is carried through the air. Sound waves with a repeating wave pattern can be visualised in an abstract form, or through natural elements, such as water or sand. The sand creates a neutral, clean, and minimalistic setting. We associate a good, warm feeling with sand. Nature is most powerful and perfect. Create an association.
VSLB produced 6 images of the XBOOM Speaker within the Abstract Virtual Space as a part of their 3D advertising strategy.