Genesis Automotive Campaign
White Winter
Overview
In the latest visual symphony for Genesis, we’ve elevated the G70 and GV70 models to an ethereal realm of ‘Winter Wonderland’. Through the seamless integration of dynamic and static imagery, our trio of compositions transcends mere advertisement, inviting viewers into a serene yet powerful experience.
Our Method
Embracing the backplate technique, we’ve juxtaposed the unyielding elegance of Genesis cars against the whimsical backdrop of snow-kissed streets, crafting a narrative that speaks of luxury, performance, and poetic grace amidst winter’s embrace.
The Result
The result is a captivating dance of 3D artistry, where each pixel pays homage to Genesis’s commitment to unrivaled automotive excellence.
Created for the scroll-stopping world of Instagram, these images are not just a showcase but a destination – a frosty adventure where the G70 and GV70 aren’t just present; they command the elements.
A warm-tone ambiance with granite walls and roman bricked flooring.
Working on this Series of Images, we’ve optimised our workflow to produce these visuals within two and a half weeks. Working with backplate images is a great way to showcase vehicles in lifelike settings without the need to shoot them in a offline location.
<span data-metadata=""><span data-buffer="">— Giacomo Mason
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Take a glimpse behind the scenes of our latest creation for luxury Automotive Brand Genesis.
