Client: Super Heroes & Knight Frank
Campaign Launch: Instagram & Website
Virtual Space Type: Interior Virtual Space
Final Deliverables: Animation & 4K Images
VSLB worked with Super Heroes for the commercial production for a new Seoul luxury apartments Gallery 832 by Knight Frank.
Knight Frank are a worldwide renowned construction firm, building some of the most luxury accommodation across the globe. Our clients wanted to focus on the realism of our renderings to give a lifelike preview for potential buyers, prior to the building finishing construction.
There were two main challenges to consider with this collaboration:
1. Composite higher realist renders with real footage to provide the most accurate representation of the apartments
2. A concept to target a young professional demographic of potential customers.
3. Create an animation whose light matches on-location footage for post-production development.
Over the location, we produced 8 beautifully elegant Interior Spaces comprising of an animation and numerous images.
We focused on a main personal demographic looking to purchase the luxury Gallery 832 apartments, which we called “HERRY” (High Earner Real Rich Young). These young professionals look to flaunt their wealthy lifestyle on their social medias, looking to emulate other famous entrepreneurs.
For this project we focused on the “feeling” that customisable Gallery 832 interior designs are able to evoke and about the balance of the ingredients that, like a perfect recipe, make a truly unique experience of all senses and make the viewers plunge into this mood.
Centred around traditional British interiors, to resemble Knight Frank, we intertwined elements of this mood, through art, design, textures. All this reinterpretation works harmoniously to produce of a unique life style for all residents.