Automotive Animation Genesis in Color

Automotive Animation
Genesis in Color

Overview

Our Studio was commissioned to create a one minute commercial video for Genesis Worldwide. Venturing into our first commercial Automotive Animation production with Unreal Engine presented us with a new realm of challenges. Each day brought its share of obstacles, small puzzles to solve, which collectively enriched our understanding and skill set.

Embracing this technology allowed us an unprecedented opportunity to provide the client with near-final previews early in the process, capturing the essence of our vision with remarkable accuracy. Witnessing our work evolve in real time, with every nuanced adjustment instantly reflected, was nothing short of extraordinary. It was a demanding journey, but the ability to instantly visualize the impact of our creative decisions made it deeply rewarding.

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Backstory

DFX Agency in Seoul collaborated with us on a complex task – developing an artistic vision to showcase the unique craftsmanship of Genesis Vehicles in a one-minute animation. We had to design each scene in a way that allowed the viewer to imagine how the various materials and colors, inspired by nature, transformed into the entire car lineup. Our objective was to visualize the car designer’s creative process.

The Storyboard

In order to give our client a clear idea of what each scene would look like, we created a storyboard containing sketches and descriptions. This helped us visualize the end result and it’s an important stage in our process.

The Production

To provide our client with smooth previews and timely delivery of each scene, we opted to create the animation using Unreal Engine 5, a real-time rendering engine. Our team of dedicated professionals meticulously crafted each scene by putting in their best efforts in lighting, texturing, and design techniques to ensure the highest quality for the final media output. From Story Boarding, Our Creative Director Giacomo Mason and Co-Creator Fabrizio and their team worked for a few months to complete the project from Scene Development to Spatial Design.

The Final Animation

The final Animation was published on Genesis Worldwide’s Social Media Accounts and European accounts. The final voice-over and text was provided by DFX agency, our close partner who commissioned this project.

OUR IMPACT

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Social Media Engagement

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Artists Insight

Working with DFX Agency and the end client Genesis Worldwide was a great opportunity for us to bring a complex idea to life as a high-quality and creative animation. We were able to streamline our workflow by using new software that allowed us to visualize and build each scene of the media in real-time, making it easier to implement changes and requests at an unprecedented speed. With the use of real-time rendering, the whole process became more efficient and productive, resulting in a successful outcome.