With the exponential advancement of technology in recent years, the advertising industry has shifted significantly from a focus on things like traditional photography and illustration to 3D modeling/rendering and virtual avatars and animations.
CAD (Computer-aided design) software allows for a more efficient process of obtaining the perfect final image or video. Aspects such as lighting, prop design, venue scouting can often be an incredibly time-consuming process, but when done by 3D designers, the various possibilities of product set-up and can be virtually endless. It also gives companies much more freedom in regards to the ways they want to portray their products.
For a more detailed explanation of the 3D product rendering process: https://vs-lb.com/3d-product-rendering-process-from-a-creative-studio/
3D Design Advertising
